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商品編號： 9-909-034 出版日期： 2009/01/07 作者姓名： Edelman, Benjamin 商品類別： Operations management 商品規格： 20p 再版日期： 2015/07/13 地域： United States 產業： Internet services;Food & Beverage;Food;Media & telecommunications;Restaurants 個案年度： 2008 -
商品敘述：
A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an importantly different approach-different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.
涵蓋領域：
Internet marketing;Marketing strategy;Marketing;Internet;Service management;Corporate strategy;Platforms;Web-based technologies
相關資料：
Case Teaching Note, (5-909-063), 12p, by Benjamin Edelman
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